The Scottish Football Association

About PCS

boy and parents boy celebrating boy, coach and grandad


Our vision

Our vision is a football culture in Scotland where young players are developed in a positive, safe environment, where they learn to win through effort and where valuable life lessons are developed. Through the Positive Coaching Scotland programme we are driving change.


Positive Coaching Scotland gives all involved in the game the tools to develop happy, successful, confident, and respectful young people. We want our players to win, just not at all costs, and we want them to stay involved in the game through to adulthood.


Unfortunately across all levels of the youth game, coaches focused on winning at all costs, irresponsible parents piling pressure on their children, violence on the touchline and disrespect for officials have become far too common. Therefore it's no surprise a high proportion of players are lost to football at a young age and we aren't producing enough high performing players. Coaches, parents, volunteers, officials and players alike, let's work together to change our culture.


Our strategy

The PCS programme is a double goal strategy:


The first goal is teaching young people vital, character building skills through football. Skills that will equip them for life.


The second goal is winning. Learning to compete effectively is a necessity in all areas of life. We want to win, just not at all costs, but through applying concerted effort to achieve set goals.


We use three key principles:


Honour Our Game

Teach everyone involved how to honour their team-mates, opponents, the rules, officials, and themselves.


Redefine Winning

Move the focus from the scoreboard to succeeding and winning through effort.


Fill the emotional tank

Build a young player’s confidence, motivation and resilience.



Our call to action

So, now you know about the objectives of Positive Coaching Scotland how do you get on board?


Well, for instance, if you enroll on a Scottish FA coaching course then the principles of PCS and the tools to help you deliver them are taught through the course.


Or, if you, or your child play for a Scottish FA Quality Mark accredited club, or you are a coach, parent or volunteer at one, then the chances are you will have been offered a place on one of our workshops. We run separate workshops for coaches, club leaders, parents and players. If you haven’t heard about our workshops, then please ask your club to get in touch with us.


Also, all coaches delivering Scottish FA community courses as well as coaches attending the National Player Pathway workshops will have been exposed to the principles and tools of PCS.


And, soon we will be offering workshops to SYFA and SWF clubs, we will also be running drop in workshops through the Scottish FA regions.


In the meantime take a browse through the resources here on the website and find out how to help create Scotland’s positive winning legacy, whether you are a parent, player, coach, volunteer or official.


If you have any questions that aren’t answered here on the site please don’t hesitate to get in touch with Stuart Grieve (PCS Programme Manager) on 07944 962 061 or email



Our Background


PCS is based on a highly successful US model which was developed at Stanford University in 1998 to combat escalating health and social problems. Since then, it has been used by over 1,100 sport's organisations. It has influenced over four million, and is helping to creat a positive culture.

From 2008- 2010, the Winning Scotland Foundation pioneered the PCS programme and completed a successful two year pilot in partnership with five local authorities and the Scottish FA. In April of the same year, sportscotland picked up the baton and started a national roll out of the programme to implement in all 32 local authorities and a number of national governing bodies including Scottish FA, Scottish Rugby Union and Scottish Athletics.







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Positive Coaching Scotland

Positive Coaching Alliance

Winning Scotland Foundation

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