The Scottish Football Association

Building the Next Generation of Fans -Stenhousemuir FC

Not only have Stenhousemuir FC decided that letting under-16s into Ochilview for free will help them grow their fanbase but they’re actually offering incentives for those young fans to keep on coming.

The Young Maroons Rewards Scheme gives kids free entry to all home league matches with a free scarf when kids attend three matches, a boot bag after six games and replica top when they go to nine. In addition kids aged 7 to 16 can take part in organised games before matches which turns home matches into an extended day out for kids and parents alike.

By working with one of the local high schools and through their community work the club are reaching out to kids and parents to demonstrate the value the club brings to the community by being part of the fabric and not a sideshow. It helps that they have upgraded their facilities to include an artificial pitch and 5-a-side courts but it’s not everyone who would use these in a co-ordinated way to increase their impact in the community and drive increased attendance at their games.

Club Director, David Reid, explained that, “The fans and our Young Maroons worked tirelessly to win the IrnBru Community Award. This allowed the £10,000 prize to be used to expand community work and to provide loyalty rewards to encourage local kids to become Stenhousemuir fans.”

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