The Scottish Football Association

Building for the Future - Ross County

In less than 20 years Ross County have gone from the Highland League to holding their own in the SPL. But it hasn’t always been plain sailing. A financial crisis and relegation led to new ideas and more recently a focus on attracting younger supporters to complement the established fanbase.

As a club that pulls supporters from a vast geographic area the challenge of ensuring the attendance is there to match the club’s ambitions is substantial.

The additional focus on attracting younger supporters to the stadium seemed obvious but needed to be done the right way. The club recognised that there could be friction between younger more boisterous fans and those who were more settled in their ways and so took steps to address this and give both fan communities what they wanted.

As an example the club extended their range at the pie stands to give younger fans what they wanted and keep those fans coming back and spending more when they are there.

The club plan to keep growing their fanbase and aren't putting all their eggs in one basket by hoping that continued playing success will inevitably lead to increased crowds. By being proactive and thinking about how to bring more supporters into the ground Ross County are benefiting today and building for the future.
 

http://www.scottishfa.co.uk/resources/images/uploads/ContentImages/ScottishFA/FansCharter/twitter-bird.png

#MAKEFOOTBALLBETTER

 

 

CAPTAINS OF INDUSTRY
Business Club

RSS Feed

Free bus travel for ...Fri, 24 Mar 2017
Following on from positive feedback and a successful trial prior to the Lithuania match, the Scottish FA will be providi ... Read More...
Listen: The Official...Thu, 23 Mar 2017
We are taking you inside the Scotland camp this week with our new podcast.   The second Official Scotland Podcast ... Read More...
Under-17s win six fr...Thu, 23 Mar 2017
Scoring 16 goals and conceding only one in six games, Scotland under-17s are Croatia bound in the summer for an unpreced ... Read More...
Scotland fight out s...Wed, 22 Mar 2017
Vauxhall International Challenge Match Scotland 1-1 Canada Wednesday, 22 March 2017, kick-off 7.45pm Easter Road N ... Read More...
Scotland qualify for...Wed, 22 Mar 2017
UEFA European Under-17 Championship elite round Switzerland 0-1 Scotland Wednesday, 22 March 2017, kick-off 4pm Paisl ... Read More...
Explore More...