The Scottish Football Association

Building for the Future - Ross County

In less than 20 years Ross County have gone from the Highland League to holding their own in the SPL. But it hasn’t always been plain sailing. A financial crisis and relegation led to new ideas and more recently a focus on attracting younger supporters to complement the established fanbase.

As a club that pulls supporters from a vast geographic area the challenge of ensuring the attendance is there to match the club’s ambitions is substantial.

The additional focus on attracting younger supporters to the stadium seemed obvious but needed to be done the right way. The club recognised that there could be friction between younger more boisterous fans and those who were more settled in their ways and so took steps to address this and give both fan communities what they wanted.

As an example the club extended their range at the pie stands to give younger fans what they wanted and keep those fans coming back and spending more when they are there.

The club plan to keep growing their fanbase and aren't putting all their eggs in one basket by hoping that continued playing success will inevitably lead to increased crowds. By being proactive and thinking about how to bring more supporters into the ground Ross County are benefiting today and building for the future.
 

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